Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Co.'s products include: iPhone; Mac; iPad; and wearables, home and accessories, which includes AirPods®, Apple TV®, Apple Watch®, Beats® products, HomePod®, iPod touch® and other Apple-branded and third-party accessories. Co.'s services include: advertising; AppleCare, which provides service and support products under the AppleCare® brand; cloud services; digital content, which includes Apple Arcadesm, Apple Music®, Apple News+sm, and Apple TV+sm; and payment services, which includes Apple Card, and Apple Pay®, a cashless payment service. The AAPL stock yearly return is shown above.
The yearly return on the AAPL stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2012 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the AAPL annual return calculation with any dividends reinvested as applicable (on ex-dates).
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