| Alphabet is a holding company. Through its subsidiaries, Co. is engaged in its primary business, Google, which comprises of Google Services and Google Cloud segments. Google Services' main products and platforms include Android, Chrome, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. Co. also provides advertisers with tools that help them attribute and measure their advertising campaigns. Google Cloud invests in infrastructure, security, data management, analytics and artificial intelligence. Co.'s Other Bets engages in the sales of internet and TV services through Access, as well as licensing and research and development services through Verily. The Alphabet Stock average annual return since 2014 is shown above.
The Average Annual Return on the Alphabet Stock average annual return since 2014 page and across the coverage universe of our site,
is a measure of the annualized return over the past ten years (or specified start date) for a given investment
(up to the end of prior trading session recorded). Arguably, choosing ten years for a measurement
period is on the one hand completely arbitrary, but on the other hand provides a sufficiently long window
to capture long-term trends.
Thus, researching Average Annual Returns is good practice for investors — whether Alphabet Stock average annual return since 2014 or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's annualized return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the GOOG average annual return calculation with any dividends reinvested as applicable (on ex-dates).