| Amazon.com serves consumers through its online and physical stores. Co. also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, and Ring, and Co. develops and produces media content. Co. operates customer service centers and provides programs that enable sellers to grow their businesses, sell their products in its stores, and fulfill orders through Co. Co. serves developers and enterprises of various sizes, including start-ups, government agencies, and academic institutions, through Amazon Web Services segment, which provides a set of technology services, including compute, storage, database, analytics, and machine learning, and other services. The AMZN stock yearly return is shown above.
The yearly return on the AMZN stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2016 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the AMZN annual return calculation with any dividends reinvested as applicable (on ex-dates).