Applovin is engaged in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps worldwide. Co.'s software solutions include AppDiscovery, a solution to automate, optimize, and manage user acquisition investments for business clients; and MAX, an in-app bidding solution that optimizes purchases of app ad inventory. Co.'s apps consist of a globally diversified portfolio of over 200 free-to-play mobile games run by twelve studios covering five gaming genres, the most frequent of which is casual games. Co.'s business clients include various advertisers, internet platforms, and others. The APP stock yearly return is shown above.
The yearly return on the APP stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2021 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the APP annual return calculation with any dividends reinvested as applicable (on ex-dates).
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