Baidu is a holding company. Through its subsidiaries, Co.'s business consists of two segments, Baidu Core and iQIYI. Baidu Core primarily comprises search plus feed, such as Baidu App, short video products, and knowledge and information products, such as Baidu Knows, Baidu Wiki and Baidu Post, as well as its online marketing services, and new artificial intelligence businesses (AI), such as DuerOS (voice assistant and smart devices), Baidu Cloud (AI solutions and cloud services) and Apollo. iQIYI is an online entertainment service provider in China. iQIYI's platform features original content, as well as a selection of other produced, partner-generated content and user-generated content. The BIDU stock yearly return is shown above.
The yearly return on the BIDU stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2018 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the BIDU annual return calculation with any dividends reinvested as applicable (on ex-dates).
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