Baidu is a holding company. Through its subsidiaries, Co.'s business consists of two segments, Baidu Core and iQIYI. Baidu Core mainly provides search-based, feed-based, and other online marketing services, as well as products and services from its AI initiatives. iQIYI is an online entertainment service provider that provides original and partner-generated content on its platform. Co.'s Mobile Ecosystem includes Baidu App, which is a search-plus-feed app. Co.'s Mobile Ecosystem also includes a portfolio of apps, including Haokan and Baidu Post. Co.'s AI Cloud provides a suit of cloud solutions, including platform as a service, software as a service and infrastructure as a service. The BIDU stock yearly return is shown above.
The yearly return on the BIDU stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2021 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the BIDU annual return calculation with any dividends reinvested as applicable (on ex-dates).
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