Salesforce, Inc. is a provider of customer relationship management (CRM) technology. Co.'s Customer 360 platform spans sales, service, marketing, commerce, collaboration, integration, artificial intelligence, analytics, automation, and others. It connects customer data across systems, applications and devices to create a complete view of customers. Co. also enables third parties to use its platform and developer tools to create additional functionality and applications that run on the Co.'s platform. The CRM stock yearly return is shown above.
The yearly return on the CRM stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2024 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the CRM annual return calculation with any dividends reinvested as applicable (on ex-dates).
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