Direct Digital Holdings is a holding company. Through its subsidiaries, Co. is an end-to-end, programmatic advertising platform focused on providing advertising technology, campaign improvement and other solutions to markets on both the buy- and sell-side of the digital advertising ecosystem. Co.'s subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP. Co.'s subsidiary, Huddled Masses, LLC, is the platform for the buy-side of its business. Co.'s subsidiary, Orange142, LLC, includes overall programmatic buy-side advertising platform and improves its offerings across multiple industry verticals such as travel. The DRCT average annual return since 2022 is shown above.
The Average Annual Return on the DRCT average annual return since 2022 page and across the coverage universe of our site,
is a measure of the annualized return over the past ten years (or specified start date) for a given investment
(up to the end of prior trading session recorded). Arguably, choosing ten years for a measurement
period is on the one hand completely arbitrary, but on the other hand provides a sufficiently long window
to capture long-term trends.
Thus, researching Average Annual Returns is good practice for investors — whether DRCT average annual return since 2022 or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's annualized return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the DRCT average annual return calculation with any dividends reinvested as applicable (on ex-dates).
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