Viant Technology is a holding company. Through its subsidiaries, Co. is an advertising technology company. Co.'s cloud-based demand side platform, Adelphic, enables the programmatic purchase of advertising, which is the electronification of the digital advertising buying process. Adelphic is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their digital advertising across most channels. A marketer can buy ads on desktop, mobile, connected TV, linear TV, in-game, streaming audio and digital billboards. Marketers use Co.'s software to deliver advertising campaigns to their desired target audience across channels and formats. The DSP average annual return since 2021 is shown above.
The Average Annual Return on the DSP average annual return since 2021 page and across the coverage universe of our site,
is a measure of the annualized return over the past ten years (or specified start date) for a given investment
(up to the end of prior trading session recorded). Arguably, choosing ten years for a measurement
period is on the one hand completely arbitrary, but on the other hand provides a sufficiently long window
to capture long-term trends.
Thus, researching Average Annual Returns is good practice for investors — whether DSP average annual return since 2021 or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's annualized return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the DSP average annual return calculation with any dividends reinvested as applicable (on ex-dates).
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