Viant Technology is an advertising software company. Co.'s software enables the programmatic purchase of advertising, which is the electronification of the advertising buying process. Co.'s demand side platform, Adelphic, is an enterprise software platform that is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their advertising across most channels. Through Co.'s technology, a marketer can buy ads on desktop, mobile, connected TV, linear TV, in-game streaming audio and digital billboards. Through platform integrations, Co. provides its customers access to omnichannel advertising inventory. The DSP stock yearly return is shown above.
The yearly return on the DSP stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2022 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the DSP annual return calculation with any dividends reinvested as applicable (on ex-dates).
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