e.l.f. Beauty is a beauty company that provides cosmetics and skin-care products. Co. operates through its principal subsidiaries, e.l.f. Cosmetics, Inc., which conducts business under the name e.l.f. Cosmetics, Keys Soulcare, and Well People, Inc., which conducts business under the name Well People. Co.'s family of brands includes e.l.f. Cosmetics, e.l.f. SKIN, Well People and Keys Soulcare. Additionally, Well People's product-line includes 40 EWG VERIFIED™ products, a clean and healthy in the beauty space. Co. sells its products online through its e-commerce channels, and with national retailers in the U.S., as well as internationally. The ELF average annual return since 2016 is shown above.
The Average Annual Return on the ELF average annual return since 2016 page and across the coverage universe of our site,
is a measure of the annualized return over the past ten years (or specified start date) for a given investment
(up to the end of prior trading session recorded). Arguably, choosing ten years for a measurement
period is on the one hand completely arbitrary, but on the other hand provides a sufficiently long window
to capture long-term trends.
Thus, researching Average Annual Returns is good practice for investors — whether ELF average annual return since 2016 or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's annualized return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the ELF average annual return calculation with any dividends reinvested as applicable (on ex-dates).
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