| Facebook is building products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality headsets, and in-home devices. Co.'s products include: Facebook, Instagram, Messenger, WhatsApp, and Facebook Reality Labs. Co. sells advertising placements to marketers. Co.'s ads enable marketers to reach people based on a variety of factors including age, gender, location, interests, and behaviors. Marketers purchase ads that can appear in several places including on Facebook, Instagram, Messenger, and third-party applications and websites. The FB stock yearly return is shown above.
The yearly return on the FB stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2017 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the FB annual return calculation with any dividends reinvested as applicable (on ex-dates).