1-800-FLOWERS.COM is a provider of gifts. Co.'s gifts include fresh flowers and a selection of plants, gift baskets, foods, confections, jewelry, candles, balloons and plush stuffed animals. Co.'s segments are: Consumer Floral, which includes the operations of Co.'s primary brand, 1-800-Flowers.com, FruitBouquets.com, Flowerama, Personalization Universe and Goodsey; Gourmet Foods and Gift Baskets, which includes the operations of Harry & David (which includes Wolferman's), Cheryl's (which includes Mrs. Beasley's), The Popcorn Factory, DesignPac and 1-800-Baskets (which includes Simply Chocolate) and Shari's Berries; and BloomNet, which includes the operations of BloomNet and Napco. The FLWS stock yearly return is shown above.
The yearly return on the FLWS stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2016 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the FLWS annual return calculation with any dividends reinvested as applicable (on ex-dates).
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