| Alphabet is a holding company. Through its subsidiaries, Co. is engaged in online advertising; cloud-based solutions; sales of other products and services; and fees received for subscription-based products. Co.'s segments are Google Services, which include ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube; Google Cloud, which include Google Cloud Platform and Google Workspace; and Other Bets, which includes businesses at various stages of development, ranging from those in the research and development phase to those that are in the beginning stages of commercialization. The GOOG average annual return since 2014 is shown above.
The Average Annual Return on the GOOG average annual return since 2014 page and across the coverage universe of our site,
is a measure of the annualized return over the past ten years (or specified start date) for a given investment
(up to the end of prior trading session recorded). Arguably, choosing ten years for a measurement
period is on the one hand completely arbitrary, but on the other hand provides a sufficiently long window
to capture long-term trends.
Thus, researching Average Annual Returns is good practice for investors — whether GOOG average annual return since 2014 or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's annualized return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the GOOG average annual return calculation with any dividends reinvested as applicable (on ex-dates).