Nielsen Holdings is a holding company. Through its subsidiaries, Co. is a measurement and data analytics company. Co. provides clients with an understanding of consumers' media consumption and buying behavior and how those choices intersect. Co. delivers media and marketing information and analytics. Co. also provides manufacturer and retailer data and analytics about what and where consumers purchase. Co. aligns its business into one reporting segment, Nielsen Global Media. This segment provides viewership and listening data and analytics primarily to media publishers and marketers and their advertising agencies for television, radio and digital viewing and listening platforms. The NLSN stock yearly return is shown above.
The yearly return on the NLSN stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2020 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the NLSN annual return calculation with any dividends reinvested as applicable (on ex-dates).
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