Purple Innovation is a holding company. Through its subsidiary, Co. designs and manufactures a variety of products. Co. markets and sells its products through direct-to-consumer e-commerce and Purple owned retail showrooms and retail wholesale partners. Co.'s product portfolio are: mattresses, which utilize the benefits of Co.'s Hyper-Elastic Polymer technology; pillows, which consist of The Purple Harmony Pillow, the Purple Pillow, the Purple Twin Cloud Pillow, the Purple Cloud Pillow and the Kids Pillow; sheets, which consist of sheets and pillowcases; duvets and duvet covers; mattress protector; bases; and seat cushions. The PRPL average annual return since 2015 is shown above.
The Average Annual Return on the PRPL average annual return since 2015 page and across the coverage universe of our site,
is a measure of the annualized return over the past ten years (or specified start date) for a given investment
(up to the end of prior trading session recorded). Arguably, choosing ten years for a measurement
period is on the one hand completely arbitrary, but on the other hand provides a sufficiently long window
to capture long-term trends.
Thus, researching Average Annual Returns is good practice for investors — whether PRPL average annual return since 2015 or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's annualized return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the PRPL average annual return calculation with any dividends reinvested as applicable (on ex-dates).
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