Stitch Fix delivers personalization to its clients by allowing them to receive a personalized shipment of items informed by its algorithms and sent by a Stitch Fix stylist (a Fix) or purchase from its website or mobile app based on a personalized assortment of outfit and item recommendations (Freestyle). Clients can choose to schedule automatic shipments or order a Fix on demand after they fill out a style profile on Co.'s website or mobile app. After receiving a Fix, Co.'s clients purchase the items they want to keep and return the other items, if any. Freestyle utilizes Co.'s algorithms to recommend an assortment of outfit and item recommendations that will update throughout the day. The SFIX average annual return since 2017 is shown above.
The Average Annual Return on the SFIX average annual return since 2017 page and across the coverage universe of our site,
is a measure of the annualized return over the past ten years (or specified start date) for a given investment
(up to the end of prior trading session recorded). Arguably, choosing ten years for a measurement
period is on the one hand completely arbitrary, but on the other hand provides a sufficiently long window
to capture long-term trends.
Thus, researching Average Annual Returns is good practice for investors — whether SFIX average annual return since 2017 or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's annualized return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the SFIX average annual return calculation with any dividends reinvested as applicable (on ex-dates).
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