Ulta Beauty is a holding company. Through its subsidiaries, Co. provides cosmetics, fragrance, skin care products, hair care products, and salon services. Co.'s stores, website and mobile applications provide various products from several beauty brands across a variety of categories and price points, including its own private label, the Ulta Beauty Collection. Co. also provides a range of services in its stores, focusing on hair, skin, makeup, and brow services. Co. provides a loyalty program, Ultamate Rewards, and target communications and promotions via its Customer Relationship Management platform. Co. also provides promotions and coupons, in-store events, and gifts with purchase. The ULTA stock yearly return is shown above.
The yearly return on the ULTA stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2021 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the ULTA annual return calculation with any dividends reinvested as applicable (on ex-dates).
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