Ulta Beauty is a beauty retailer and a beauty destination for cosmetics, fragrance, skin care products, hair care products, and salon services. Co. has one reportable segment, which includes retail stores, salon services, and e-commerce. Co.'s retail stores are predominantly located in locations such as power strip centers. Co. provides a range of beauty services in its stores, focusing on hair, skin, makeup, and brow services. Co.'s e-commerce platform generates direct channel sales and profits by communicating with its guests in a way that reinforces the Ulta Beauty brand, and drives traffic to its stores, website, and native applications. The ULTA stock yearly return is shown above.
The yearly return on the ULTA stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2022 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the ULTA annual return calculation with any dividends reinvested as applicable (on ex-dates).
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