Bitauto Holdings is a holding company. Through its subsidiaries, Co. is a provider of internet content and marketing services and transaction services for China's automotive industry. Co. has three segments: advertising and subscription business, which provides a variety of advertising services to automakers through its websites as well as corresponding mobile apps; transaction services business, which provides transaction platform services as well as self-operated financing services; and digital marketing solutions business, which provides automakers with one-stop digital marketing solutions, including website creation and maintenance, online public relations, among others. The BITA stock yearly return is shown above.
The yearly return on the BITA stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2014 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the BITA annual return calculation with any dividends reinvested as applicable (on ex-dates).
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