Cardlytics operates an advertising platform within its own and its partners' digital channels, which include online, mobile applications, email, and various real-time notifications. Co. also operates a customer data platform which utilizes point-of-sale data, including product-level purchase data, to enable marketers, in a privacy-protective manner, to perform analytics and targeted loyalty marketing and also enable marketers to measure the impact of their marketing. By applying analytics to the purchase data it receives, Co. makes it actionable, helping marketers identify, reach and influence likely buyers at scale, and measure the true sales impact of their marketing spend. The CDLX stock yearly return is shown above.
The yearly return on the CDLX stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2023 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the CDLX annual return calculation with any dividends reinvested as applicable (on ex-dates).
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