Harte Hanks is a purveyor of data-driven, omni-channel marketing and customer relationship solutions and logistics. Co. provides capabilities and resources to provide a range of marketing services, including: Agency, which provides customer engagement solutions focusing on direct and digital communications for both consumer and business-to-business markets; Database Marketing Solutions, which delivers marketing database solutions across various industries and provides communication solutions; Direct Mail, which acts as a direct marketing provider and a mailing partner of the U.S. Postal Service; and Logistics, which is a provider of third-party logistics and freight optimization in the U.S. The HHS stock yearly return is shown above.
The yearly return on the HHS stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2018 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the HHS annual return calculation with any dividends reinvested as applicable (on ex-dates).
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