Kellogg is engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. Co.'s principal products are snacks, such as crackers, savory snacks, toaster pastries, cereal bars, granola bars and bites; and convenience foods, such as, ready-to-eat cereals, frozen waffles, veggie foods and noodles. Co.'s snacks brands are marketed under brands such as Kellogg's, Cheez-It, Pringles, Austin, Parati, and RXBAR. Co.'s cereals and cereal bars are generally marketed under the Kellogg's name, with some under the Kashi and Bear Naked brands. Co.'s frozen foods are marketed under the Eggo and Morningstar Farms brands. The K stock yearly return is shown above.
The yearly return on the K stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2014 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the K annual return calculation with any dividends reinvested as applicable (on ex-dates).
|