MediaAlpha is a holding company. Through its subsidiaries, Co. engages in end customer acquisition for insurance carriers, distributors and other clients in various verticals, including property and casualty insurance, health insurance and life insurance. Co. has created a global insurance customer acquisition technology platform. Co.'s platform allows buyers to target consumers and to determine their pricing based on how they value various consumer segments. Buyers utilizing Co.'s data science capabilities make decisions on how to acquire customers. Simultaneously, Co. provides its supply partners the insights and tools they need to drive competition for their consumers and maximize yield. The MAX stock yearly return is shown above.
The yearly return on the MAX stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2023 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the MAX annual return calculation with any dividends reinvested as applicable (on ex-dates).
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