PROS Holdings is a holding company. Through its subsidiaries, Co. provides artificial intelligence solutions. Co.'s cloud-based software solutions provide companies with AI-based predictive and prescriptive guidance on key business decisions including product mix optimization, price forecasting, price optimization, product configuration recommendations, new sales opportunity recommendations, cross-sell recommendations and proactive attrition detection. Co.'s subscription services provide customers access to its software via the Internet. Co. also provides software-related services, including implementation, configuration, consulting, and training services. The PRO stock yearly return is shown above.
The yearly return on the PRO stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2019 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the PRO annual return calculation with any dividends reinvested as applicable (on ex-dates).
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