Rocky Brands is a designer, manufacturer and marketer of footwear and apparel marketed under a portfolio of brand names including Rocky, Georgia Boot, Durango, Lehigh, and the licensed brand Michelin. Co.'s products are distributed through three business segments: wholesale, retail and military. In its wholesale business, Co. distributes its products through a range of distribution channels representing retail store locations. Co.'s retail business includes direct sales of its products to consumers through its business to business web platform, e-commerce websites and its Rocky outlet store. Co. also sells footwear under the Rocky label to the United States military. The RCKY stock yearly return is shown above.
The yearly return on the RCKY stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2017 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the RCKY annual return calculation with any dividends reinvested as applicable (on ex-dates).
|