Roku operates a television streaming platform in the U.S., Mexico, and Canada. Co.'s segments include: Platform and Devices. Its Platform segment is engaged in the sale of digital advertising and related services including the demand-side ad platform and content distribution services such as subscription and transaction revenue shares, media and entertainment promotional spending, the sale of Premium Subscriptions, and sale of branded channel buttons on remote controls. Its Devices segment is engaged in the sale of streaming players, audio products, smart home products and accessories that are sold through retailers and distributors, as well as directly to customers through Co.'s website. The ROKU stock yearly return is shown above.
The yearly return on the ROKU stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2023 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the ROKU annual return calculation with any dividends reinvested as applicable (on ex-dates).
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