Secoo Holding is a holding company. Through its consolidated subsidiaries, variable interest entities and variable interest entities' subsidiaries, Co. is primarily engaged in the sale of upscale brand products including handbags, watches, jewelry and other lifestyle products through its own internet platforms and offline experience centers. Co. also provides its website as a marketplace to third party merchants to facilitate their sales of upscale products and services. Co.'s principal operations and geographic markets are mainly in the People's Republic of China. The SECO stock yearly return is shown above.
The yearly return on the SECO stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2018 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the SECO annual return calculation with any dividends reinvested as applicable (on ex-dates).
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