Snap is a camera company. Co.'s primary product, Snapchat, is a camera application that helps people to communicate visually through short videos and images called Snaps. Co.'s products are: Camera, which includes tools for people to personalize their Snaps; Chat, which includes interacting with friends on Snapchat; Discover, which includes providing Stories and Shows from publishers, creators, and the community; Snap Map, which shows a live map of the user's location; Memories, which enables users to save the Snaps they create in a personal collection called Memories; and Spectacles, which includes creating Memories by using Spectacles, which are Co.'s sunglasses that make Snaps. The SNAP stock yearly return is shown above.
The yearly return on the SNAP stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2017 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the SNAP annual return calculation with any dividends reinvested as applicable (on ex-dates).
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