Vital Farms is a food company. Co. is engaged in the production of five pasture-raised products sourced from animals raised on small family farms: shell eggs, butter, hard-boiled eggs, ghee and liquid whole eggs. Co.'s original and core product is pasture-raised shell eggs. Co. sources its pasture-raised products from a network of approximately 200 small family farms. Co. serves the majority of natural channel customers through food distributors, such as U.S. Foods and KeHE, which purchases, stores, sells and delivers Co.'s products to Whole Foods and Sprouts. Co. also leverages distributor relationships to fulfill orders for certain independent grocers and other customers. The VITL stock yearly return is shown above.
The yearly return on the VITL stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2020 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the VITL annual return calculation with any dividends reinvested as applicable (on ex-dates).
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