Vera Bradley operates two brands including Vera Bradley and Pura Vida. Co. has three reportable segments: Vera Bradley Direct, which includes the sales of Vera Bradley products through Vera Bradley full-line and factory outlet stores in the U.S. and e-commerce sites verabradley.com and verabradley.ca; Vera Bradley Indirect, which includes the sales of Vera Bradley products to several retail locations, substantially all of which are located in the U.S., and sales to department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators; and Pura Vida, which provides bracelets, jewelry, and other lifestyle accessories. The VRA stock yearly return is shown above.
The yearly return on the VRA stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2022 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the VRA annual return calculation with any dividends reinvested as applicable (on ex-dates).
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