| Applovin is engaged in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps worldwide. Co.'s software solutions include AppDiscovery, a solution to automate, optimize, and manage user acquisition investments for business clients; and MAX, an in-app bidding solution that optimizes purchases of app ad inventory. Co.'s apps consist of a globally diversified portfolio of over 200 free-to-play mobile games run by twelve studios covering five gaming genres, the most frequent of which is casual games. Co.'s business clients include various advertisers, internet platforms, and others. The APP average annual return since 2021 is shown above.
The Average Annual Return on the APP average annual return since 2021 page and across the coverage universe of our site,
is a measure of the annualized return over the past ten years (or specified start date) for a given investment
(up to the end of prior trading session recorded). Arguably, choosing ten years for a measurement
period is on the one hand completely arbitrary, but on the other hand provides a sufficiently long window
to capture long-term trends.
Thus, researching Average Annual Returns is good practice for investors — whether APP average annual return since 2021 or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's annualized return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the APP average annual return calculation with any dividends reinvested as applicable (on ex-dates).