Applovin is engaged in building a software-based platform for mobile app developers to improve the marketing and monetization of their apps. Co.'s software platform includes AppDiscovery, Adjust, and MAX. AppDiscovery is a suite of marketing solutions that enables developers to automate, support, and manage their marketing efforts. Adjust is SaaS mobile marketing platform which allows clients to understand their users' journey while allowing marketers to make decisions through measurement, attribution, and fraud prevention. MAX is a suite of monetization solutions that support the value of a developer's traffic by running a single unbiased auction in which advertisers bid simultaneously. The APP average annual return since 2021 is shown above.
The Average Annual Return on the APP average annual return since 2021 page and across the coverage universe of our site,
is a measure of the annualized return over the past ten years (or specified start date) for a given investment
(up to the end of prior trading session recorded). Arguably, choosing ten years for a measurement
period is on the one hand completely arbitrary, but on the other hand provides a sufficiently long window
to capture long-term trends.
Thus, researching Average Annual Returns is good practice for investors — whether APP average annual return since 2021 or other benchmarks/peers
— and when doing so it is also important to factor in dividends, because a financial instrument's annualized return is
more than just the change in price if that instrument pays a dividend or coupon. Our website aims to empower investors
by performing the APP average annual return calculation with any dividends reinvested as applicable (on ex-dates).
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