Draftkings is a digital sports entertainment and gaming company. Co. provides daily fantasy sports (DFS), sports betting and online casino opportunities, as well as media and other online consumer product offerings and Co. is also involved in the design, development, and licensing of sports betting and casino gaming software for online and retail sportsbook and casino gaming products. Co. has two business segments: its business-to-consumer business (B2C) and its business-to-business business. Co.'s B2C segment also provides non-fungible tokens on DraftKings Marketplace and advertising and sponsorship packages to targeted advertisers across its DFS product offerings, free games and content. The DKNG stock yearly return is shown above.
The yearly return on the DKNG stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2023 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the DKNG annual return calculation with any dividends reinvested as applicable (on ex-dates).
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