Viant Technology is a holding company. Through its subsidiaries, Co. is an advertising technology company. Co.'s cloud-based demand side platform, Adelphic, enables the programmatic purchase of advertising, which is the electronification of the digital advertising buying process. Adelphic is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their digital advertising across most channels. A marketer can buy ads on desktop, mobile, connected TV, linear TV, in-game, streaming audio and digital billboards. Marketers use Co.'s software to deliver advertising campaigns to their desired target audience across channels and formats. The DSP stock yearly return is shown above.
The yearly return on the DSP stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2023 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the DSP annual return calculation with any dividends reinvested as applicable (on ex-dates).
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