e.l.f. Beauty is a holding company. Through its subsidiary, e.l.f. Cosmetics, Inc. (e.l.f. Cosmetics), Co. provides cosmetics and skin care products. The e.l.f. Cosmetics portfolio spans the eyes, lips, face, kits, tools and skin care categories. e.l.f. Cosmetics products are also free from parabens and phthalates. Through its subsidiary, W3LL People, Inc. (W3LL PEOPLE), Co. provides clean beauty products. The W3LL PEOPLE portfolio spans the eyes, lips, face, kits, tools and skin care categories. W3LL PEOPLE's plant-based product-line contains no fillers, propylene glycol, petrochemicals or petroleum byproducts, and includes forty EWG VERIFIED products. The ELF stock yearly return is shown above.
The yearly return on the ELF stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2019 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the ELF annual return calculation with any dividends reinvested as applicable (on ex-dates).
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