e.l.f. Beauty is a beauty company that provides cosmetics and skin-care products. Co. operates through its principal subsidiaries, e.l.f. Cosmetics, Inc., which conducts business under the name e.l.f. Cosmetics, Keys Soulcare, and Well People, Inc., which conducts business under the name Well People. Co.'s family of brands includes e.l.f. Cosmetics, e.l.f. SKIN, Well People and Keys Soulcare. Additionally, Well People's product-line includes 40 EWG VERIFIED products, a clean and healthy in the beauty space. Co. sells its products online through its e-commerce channels, and with national retailers in the U.S., as well as internationally. The ELF stock yearly return is shown above.
The yearly return on the ELF stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2022 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the ELF annual return calculation with any dividends reinvested as applicable (on ex-dates).
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