Purple Innovation is a holding company. Through its subsidiary, Co. designs and manufactures a variety of products, including mattresses, pillows, cushions, frames, sheets and more. Co. markets and sells its products through direct-to-consumer online channels, Company showrooms and retail brick-and-mortar wholesale partners. Co.'s product portfolio includes: Mattresses, which utilize the benefits of the Purple Grid creating a sleep solution that is breathable to help regulate body temperature and soft enough to cradle pressure points while also providing support through localized buckling columns; and Pillows, which include The Purple Harmony Pillow, the Purple Pillow and the Kids Pillow. The PRPL stock yearly return is shown above.
The yearly return on the PRPL stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2016 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the PRPL annual return calculation with any dividends reinvested as applicable (on ex-dates).
|