Starbucks is a roaster, marketer and retailer of coffee. Co.'s segments are: Americas, which is inclusive of the U.S., Canada and Latin America; International, which is inclusive of China, Japan, Asia Pacific, Europe, Middle East and Africa; and Channel Development. Co.'s Americas and International segments include both company-operated and licensed stores. Co.'s Channel Development segment includes roasted whole bean and ground coffees, Seattle's Best Coffee®, Starbucks- and Teavana-branded single-serve products, a variety of ready-to-drink beverages, such as Frappuccino® and Starbucks Doubleshot®, and other products sold worldwide outside of Co.'s company-operated and licensed stores. The SBUX stock yearly return is shown above.
The yearly return on the SBUX stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2019 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the SBUX annual return calculation with any dividends reinvested as applicable (on ex-dates).
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