Stitch Fix delivers one-to-one personalization to its clients through the combination of data science and human judgment. Co.'s stylists hand select items from a range of merchandise. Stylists pair their own judgment with Co.'s analysis of client and merchandise data to provide a personalized shipment of apparel, shoes, and accessories suited to each client's needs. Co. calls each of these shipments a Fix. After receiving a Fix, Co.'s clients purchase the items they want to keep and return the other items. Co. also provides a direct-buy functionality that allows clients the flexibility of purchasing items outside of a Fix. The SFIX stock yearly return is shown above.
The yearly return on the SFIX stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2019 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the SFIX annual return calculation with any dividends reinvested as applicable (on ex-dates).
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