Stitch Fix delivers personalization to its clients by allowing them to receive a personalized shipment of items informed by its algorithms and sent by a Stitch Fix stylist (a Fix) or purchase from its website or mobile app based on a personalized assortment of outfit and item recommendations (Freestyle). Clients can choose to schedule automatic shipments or order a Fix on demand after they fill out a style profile on Co.'s website or mobile app. After receiving a Fix, Co.'s clients purchase the items they want to keep and return the other items, if any. Freestyle utilizes Co.'s algorithms to recommend an assortment of outfit and item recommendations that will update throughout the day. The SFIX stock yearly return is shown above.
The yearly return on the SFIX stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2022 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the SFIX annual return calculation with any dividends reinvested as applicable (on ex-dates).
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