The Trade Desk is a technology company that focuses on advertising. Through Co.'s self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices, such as computers, mobile devices, and connected TV. Co.'s platform's integrations with primary inventory, publisher, and data partners provides ad buyers reach and decisioning capabilities, and its enterprise application programming interfaces enable its clients to develop the platform. The TTD stock yearly return is shown above.
The yearly return on the TTD stock yearly return page and across the coverage universe of our site,
is a measure of the annual return over the calendar year 2021 for the given stock.
When performing this calculation it is important to factor in dividends, because a financial instrument's annual return is
more than just the change in price if that instrument pays a dividend or coupon.
One way to factor dividends into the return is simply to count them as cash — we don't do
that here. Instead, our website aims to empower investors
by performing the TTD annual return calculation with any dividends reinvested as applicable (on ex-dates).
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